Complicated products, made obvious.
Product leader. Design thinker. Experience builder. I've run product, engineering, design, partnerships — and a couple of companies that started as product ideas.
The fundamentals didn't change. Everything around them did.
You still have to solve a real problem for someone willing to pay you for the solution. That hasn't moved an inch. What has moved is the distance between an idea and a working thing in front of a customer — AI has collapsed it, for founders, product managers, and developers alike.
I'm an enthusiastic AI-realist. The new ways of working are faster and more nimble, and they are genuinely here. Not all of the promises are — yet. You can't afford to ignore the change, and you can't afford to be dishonest about what's actually working.
So I keep doing the thing that has always worked: build, look at it honestly, adjust. I'm a generalist in the best sense — being able to do a lot of things very well is my superpower.
Things I've made
Supadish
An ad-free home for cooks to collect and organize recipes — and a place for creators and publishers to connect with them.
More to come.
Supadish.com
ElevenOS Site Manager
A dramatic simplification of the company's original resident Wi-Fi provisioning and management platform. Support calls dropped 60%.
Gestalt
A quiet daily photo journal — no algorithm, no ads. Publish photo-posts from the app, even offline, and point a custom domain at your account to make your own photo-journal site.
In progress.
Find my Gestalt journal at adventurequota.com.
Kokeena
Custom doors and casework for IKEA's cabinet systems. In addition to creating the product itself, I built and still maintain the software that runs the business.
Kokeena.com
Where the experience came from
Leading creative, intelligent people is an exercise in personal growth — especially when you're creative yourself. Wills are strong. Visions clash. My job isn't simply to supply vision; it's to provide the scaffolding for the creativity that will make the team successful.
“Aaron shares hard truths in a helpful way and provides clear and specific encouragement that builds your confidence.”
“Aaron will help you challenge yourself and grow as a product practitioner and as a leader.”
“Aaron possesses a remarkable ability to strategize and execute…”
