I Help Founders Build Successful Products & Product Teams.
If Product isn’t your bright spot, I can help.
One-on-one advising & contract product leadership to align on a product strategy and implement the product practices that deliver sustainable business value.
Common Product Management Problems Holding You Back
The CEO still owns product and is becoming a bottleneck; doesn’t have time to be in the weeds
Different product managers going in different directions, working in different ways toward different ends
Inability to plan due to constantly shifting and unclear priorities, stakeholder disagreements
Conflict between product, engineering, and the business over what gets worked on and when
The business lacks visibility into near term and long term roadmaps; sales selling things that don’t exist
Sales and marketing are hampered by a fuzzy value proposition; prospects aren’t engaging
Take the 5 minute PIVOT Quiz to self-assess growth areas where you may benefit from focused advising.
I Can Help You Move the Needle
6 Month 1-on-1 Product Advisory
For founders, CEOs, or product leaders who want someone in their corner providing support & guidance on the development of a product strategy and the creation of the product management function (or up-leveling of an existing product management team).
10 sessions over 6 months + ad hoc access to me
Create and document a product vision so it’s not just in your head, but creating alignment for your team
Build a roadmap to organize your feature ideas (your backlog) so you’re building toward the product vision
Figure out how to balance building toward your vision vs. iterating on existing features
Decide if Product Led Growth is right for you and learn how to overlay it’s frameworks on your vision, roadmap, and practices
Learn how to effectively plan at the quarterly level
Isolate & change negative practices to improve organizational alignment
Identify the ideal team structure and roles and create a hiring plan to get there
Product Vision Focus
For company and product leaders struggling to align decision making around a common vision for the product.
4 sessions over 2 months
Identify core user groups and the problems they have that you want to solve
Brainstorm ways to expand the problems you solve or the users you serve
Produce a multi-year vision document that illustrates how you imagine your product evolving to solve those problems for identified users
Roadmap Focus
For product leaders with a product vision and a backlog of ideas (from stakeholders & customers) unsure how to prioritize (and what to ignore).
4 sessions over 2 months
Learn how to balance building toward vision vs. iterating existing features vs. fixing bugs
Figure out if you’re product- or sales-led and how that impacts your roadmap
Identify and implement the best prioritization frameworks for your business
Quarterly Planning Focus
For product leaders with a long list of things to deliver who struggle to plan development work beyond the next sprint or project.
4 sessions over 2 months
Learn the building blocks and practices required to implement an effective quarterly planning cadence
Workshop your first quarterly plan draft; develop a plan for effecting other organizational changes needed to support quarterly planning
Value Proposition Focus
For product leaders and CEOs who can’t explain what their product does, for whom, and why it’s valuable in one or two sentences
4 sessions over 2 months
Workshop your value proposition in story form; learn to tell that story in one or two sentences
Make it easier for sales and marketing to do their job by giving them a clear, compelling story foundation
Or, I Can Move the Needle For You
Contract Product Leadership
For CEOs who need an experienced product leader to step in, clarify the product vision, ensure alignment on product strategy, and establish product management practices that will guide product growth into the future.
Variable duration
Temporary leadership of the product management function
Product strategy, product discovery, product vision, backlog management, roadmap planning, building the team, and coaching / mentoring as needed
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"Aaron possesses a remarkable ability to strategize and execute..."
Hannah Greenberg
CEO, Eleven Software -
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"Aaron will help you challenge yourself and grow as a product practitioner and as a leader."
Viki Marras
Director, Product Management -
![Outdoors headshot of Laleña Daigneault-Mestre.]()
"Aaron shares hard truths in a helpful way and provides clear and specific encouragement that builds your confidence."
Laleña Daigneault-Mestre
VP, Product Operations
How Does It Work?
Take the PIVOT Quiz
The PIVOT Quiz assesses your current areas of strength and weakness in your product management practice, and highlights areas where we can focus our work together to maximize impact.
Take the Quiz to learn your score!
Book Your Discovery Call
In a 30 minute call we’ll review your PIVOT Score (if taken), zero in on areas where I can help, and explore how we might work together.
There’s no obligation, and you’ll come away with new insights you can use to shape your journey into building product.
Move the Needle
Get started! Whether through advisory or fractional leadership, I’ll be guiding you through the steps to unlock your product vision and build value.
When we’re done, Product will be your bright spot.
Getting Product Management Right Is Hard.
You Don’t Have to Figure It Out on Your Own.
A clearly defined vision and an effective product management team that delivers sustainable business value are essential to building a successful, product-led company. Everything hinges on your product (and on your product team), so you’ve got to get it right. You’re not alone. Founders can’t do everything themselves.
Schedule your discovery call today and let’s talk about how we can make Product the bright spot in your day.
